Lesser Targeted Demographics

While doing some research for my newest packaging design project- Design or redesign a current package which houses a product that has a lesser targeted demographic - I came upon this:

Hearing Aid Packaging

I also did this project in Packaging Design 1, but feel that what I ended up with wasn't my best work, so it's nice to have the option to do it over again. I selected hearing aids as my product for lesser targeted demographics and thought that this design that I found is very clever.

It is a great piece of design because it creates movement out of a simple package. It also directly represents what is housed inside, and those who may be purchasing hearing aids will directly get the message of the soundwaves shown on the front of the package. Although it may seem like overpackaging, I still think that it creates a great sense of movement and is just so cool.