Research Question
How is the packaging of a product as important as the product housed inside?
• Taking into consideration the idea of packaging something that is not typically housed within a package design:
- Trees
- A car
- Rain
- Elements (Earth, Wind, Fire, Water)
• Sustainability and environmental capital
- Affects and factors such as shipping, size, safety, etc.
• Application of sensory branding
• What are the factors that go into packaging (Shape, size, raw materials, etc.)
• Sensitivities within packaging (Ethics, cultures, connotations, etc.)
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