Why Designers Can't Think

Why Designers Can't Think
By Michael Bierut

"Swiss" or "Slick."
Process, lengthy projects. Or portfolio pieces.

Combining the two would probably be most ideal.

To me, I think that OCAD has some sort of grip on combining these two. I feel that some classes are all about the process work; they're one huge project lasting the 13 or 14 weeks of the semester. They make you think, work through problems, reach a result, but that result doesn't have to be the be all and end all of the piece. There are other classes which feature three or four different projects throughout the 13-14 week period of the semester. These smaller projects are to be completed within a certain deadline and are to be seen as outstanding portfolio pieces.

By experiencing both ends of the spectrum, it allows us as graphic design students to learn how to better educate ourselves about topics that we are not familiar with and also prepare ourselves for starting a career after graduating.