Semiotics: A Primer for Designers
by Challis Hodge
“Semiotics is important for designers as it allows us to understand the relationships between signs, what they stand for, and the people who must interpret them — the people we design for.”
I read Roland Barthes' "Mythologies" last year in my Humanities class. The short stories and thoughts in Barthes' were very interesting and intriguing and allowed me to understand even more about semiotics and the study of signs.
Semiotics helps us not to take reality for granted as something that simply exists. It helps us to understand that reality depends not only on the intentions we put into our work but also the interpretation of the people who experience our work.
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